Supercharging the Maple Ambassador Program

The Maple Ambassador program was first introduced in early February 2025. Less than two months in, it is clear that it has been an incredible success and we are ready to supercharge its impact even more.

Here’s everything you need to know about the updates:

Q1 Wins

The first quarter of 2025 saw the introduction of the program as well as its first wins. Maple’s ambassadors contributed to the ever-growing social mindshare, helped send campaigns for major product updates to the trending tab, and experimented with a variety of media formats.

Our ambassadors also started to play a key role in the life of the Maple community. From engaging discussions and deep protocol questions to participating in community calls - the program pushed our community forward.

All this helped establish the program as a leading ambassador initiative in DeFi. We are not stopping here and will continue iterating to make sure that Maple continues to grow through ambassador contributions.

Further growth and updates

This is a new iteration of the already successful program. Our goal is to drive even more mutual value and ensure that the program continues to grow and make a lasting impact on the Maple ecosystem.

Maple’s ambassadors have proven themselves to be competent and engaged. It’s time to turn this into the #1 ambassador program in DeFi. Not only are we going to encourage more high-quality contributions, but we will also onboard new impactful ambassadors. One of the core pillars of success is mindshare and we will continue to focus on high-quality and timely engagement. This should provide near-instant amplification for Maple’s product releases and help them go viral.

We will closely monitor how engaged everyone is. As we continue to raise the bar, the program will become more difficult to get into and people that are not engaged may be removed from it. We are also refining the application process: there is now a mandatory call for shortlisted applicants that precedes onboarding. It will help us make sure that everyone that is invited to the program shares our values and is ready to contribute to Maple’s growth.

Maple will continue to support content experiments. Q1 saw posts, articles, videos and even short comic strips. In Q2 we will be coming for long-form content among other media types.
We will continue to focus on increasing Maple’s visibility and mindshare, fostering organic protocol growth, and incentivize contribution consistency. Ambassadors will get early insights into Maple’s updates and new releases.

We are also continuing to expand our geographical coverage. In Q2 we will put more emphasis on expanding into key regions, such as APAC.

Reward distribution

As promised, we have introduced several reward tiers. Allocations will depend on the quality and consistency of contributions. Maple ambassadors can currently earn anywhere between $500 - $2000 per quarter in $SYRUP. We are planning to allocate more to rewards in the coming quarters.

All ambassador activity goes towards reward distribution: social media content, content amplification, videos, community engagement, community event participation and more. Everyone will have an opportunity to level up and join a higher reward tier in Q2.

The first distribution is scheduled for early April. We have reached out to everyone who’s made it into one of the three tiers personally. There will also be a way to share feedback on the distribution and that might affect the tier selection in exceptional cases (eg if we miss significant contributions).

In Q2 we will be introducing a standardized contributions tracker so that Maple ambassadors can better quantify and analyze their impact.

Looking forward

The Maple ambassador program shows how the power of community can benefit DeFi protocols. We are excited about this new chapter for our ambassadors and we will continue to elevate the program to new heights.

Want to become a Maple ambassador? Reach out to our team through the Telegram group: https://t.me/maplefinance

‍